Author Archives: Jennifer Reed/ bookjunkiez

About Jennifer Reed/ bookjunkiez

My Niece and Nephew joke that I could open a used book store with all the books that I own. I love to read, that is my addiction. I can't go a week without going to a book store. I love crocheting. I love to write stories and poetry. I also love my family, even though they make me crazy at times. I am a huge Donald Duck Fan.

Grab Another Gear Virtual Book Tour

 

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Disrupt the norm. Ignite your passion.

 

Business / Leadership / Religion / Christian Living

 

Date Published: April 15, 2026

Publisher: Lucid Books Publishing

Coasting feels comfortable until you realize it’s costing you
everything. You weren’t built to settle, to grind through the motions,
to let fear and exhaustion call the shots. But somewhere along the way, you
got stuck. Stuck in routine. Stuck in expectations. Stuck in a version of
yourself that plays it safe instead of stepping fully into who you were meant
to be.

This book is your invitation to grab another gear. To stop waiting. To start
moving. To rediscover the strengths, passions, and relationships that make
life rich and meaningful. Because your life isn’t meant to be endured.
It’s meant to be lived fully, boldly, and with impact.

In these pages, you’ll discover how to:

*Break free from the patterns that keep you stuck
*Step into your
strengths and uncover what truly drives you
*Build relationships that
fuel your purpose and legacy
*Stop coasting and start living with
intention, passion, and courage

You have more to offer than you realize. More influence. More purpose. More
fire in your soul than you’ve dared to believe. This is about unlocking
your potential, making a difference in the world around you, and discovering
life as it was intended for you to live.

The road is open. The next gear is yours to take. Will you join me on this
journey?

Grab Another Gear hardback

EXCERPT

From the moment we’re born, we inherit identities like hand-medown

coats. They might come from well-intentioned parents,

cultural expectations, or even the rigid mandates of a long-deceased

business founder. I’ve seen leaders haunted by the ghost of the

“dead owner,” forced to keep everything the same as it was in 1952,

no matter how outdated the methods. Over time, these inherited

identities can feel like a trap, stifling the freedom to discover who we

genuinely are.

 

Dead Founder Syndrome is particularly common in multigenerational

businesses. You’ll often see second, third, or even fourth

generations trying to innovate, only to be stopped by the phrase,

“But this is how Grandpa did it.” Grandpa may have passed away

years ago, yet he still holds sway over the company, dictating how it

should be run from beyond the grave. In some cases, the business

becomes stagnant or irrelevant because no one dares to deviate

from the founder’s old blueprint.

 

I’ve seen families, boards, and shareholders cling to the ghost of

Grandpa like he’s still calling the shots, using his memory not as a

compass, but as a cage. And the moment anyone tries to lead into

the future, someone throws out the defense: Grandpa wouldn’t

have done it that way. They mean it as praise. But let’s be honest, it’s

not loyalty, it’s fear wearing legacy’s mask.

 

Maybe you’re reading this book and thinking about leaving a legacy

for the next generation. But I have to ask: Does what you see today

resemble what Grandma and Grandpa saw when they were here?

One of my favorite stories that brings this idea home is the parable

about the ham: A young girl was watching her mother prepare a

ham for the oven. She noticed her mother cut off the ends of the

ham before placing it in the roasting pan. Curious, the girl asked,

“Mom, why do you cut off the ends of the ham before cooking it?”

Her mother paused and replied, “I’m not really sure. That’s just the

way my mom always did it. Let’s ask Grandma.”

 

So they called Grandma and asked her why she always cut the ends

off the ham. Grandma thought for a moment and said, “Well, that’s

just how my mother did it. I never really questioned it. Let’s ask

Great-Grandma.”

 

Finally, they asked Great-Grandma why she cut the ends off the

ham before cooking it. She chuckled and said, “Oh, that’s simple! My

roasting pan was too small, so I had to cut the ends off to make it fit!”

If this sounds familiar, you might be living out someone else’s legacy,

one that worked in a different time and place. The only way to know

what Grandma and Grandpa would do with the knowledge you have

today is to ask them. But of course, they’re no longer here.

So, the real question is: Whose identity are you really living out?

Releasing ourselves from those “dead” identities can feel as exhilarating

as standing on the edge of a cliff, arms outstretched. It’s scary, but it’s

also the precise moment where transformation happens.

 

About the Author

 Wayne Williams

 Wayne Williams is a guide, coach, and activator who unlocks growth in people
and organizations. He’s a devoted husband to his wife, Terina, and a father
and grandfather who makes sure his family feels deeply loved. Wayne’s
entrepreneurial drive took him from building a multi-million dollar telecom
company, guiding it through near-death moments to a successful exit, to
launching ventures shaped by innovation, integrity, and risk-taking. His love
for the wilderness fuels his commitment to preserving traditions of
pioneering, hunting, fishing, and land stewardship, while his heart for people
drives him to restore lives and relationships.

Known as a disruptor at heart, Wayne leans into stuck systems and unspoken
tensions, not to create chaos but to spark transformation. He thrives in
complexity, cuts through noise to find what matters most, and fights to
surface ideas that release others into their calling.

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Who Will Carry the Fire? Blitz

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More Reflections from a North Woods Lake

 

Memoir

 

Date Published: 04-07-2025

Publisher: RiverPlace Press

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Who Will Carry the Fire? More Reflections from a North Woods Lake by
Darrell J. Pedersen thoughtfully examines the value of human history,
traditions, memories, and relationships and reiterates the importance of
preserving and faithfully passing these along to the next generation. Through
a collection of essays and the retellings of his early days as a son, brother,
husband, and father, Pedersen shows readers that we all have been gifted these
irreplaceable stories by those who came before us. These remembered stories
will work to keep the thread of storytelling alive while passing down the
life-giving flames of laughter, human community, and hope to our children and
future generations. Using a blend of wisdom, humor, reflection, and life
stories in Minnesota, Pedersen expertly weaves a book that is both a
memoir/collection of essays and a celebration of life.

 

Excerpt
Five Young Men And Christmas 2020

A hairy arm, plaid flannel sleeve rolled up, extended out of the pickup window
and held high a fist with middle finger raised. A week before Christmas, at
the end of the tumultuous year 2020, I was headed for the dump. Driving where
four lane transitions to two, loud rumbling acceleration of an engine caught
my attention. There he is, up ahead of me in the right lane, a big pickup.
Speeding up, he slid in front of a small car. That’s when I spotted his
obscene gesture. What, I wondered, did that other driver do to earn that
reaction? Drawing close behind the little car, I spotted the offense. This
little old lady had made the mistake of sporting a small presidential campaign
sticker in her back window. I guessed giving her the finger was a victory for
him.

Witnessing this attack on humanity by a bearded young man in a big pickup
caused me to reflect on his place in our society and world. I thought about
the large number of bearded young men I had lately witnessed in televised
protests, a few packing assault rifles. Some, recently, shouted obscenities at
me and others for standing in silent support of Black Lives Matter. I
wondered, has this whole generation been lost? But then I recalled, my own son
is bearded and drives a noisy, old jeep, and he’s currently using his
vocational skills to put together a virtual Christmas Eve service for his
church.

That was Friday. Today, Monday, my wife and I pulled into a long line outside
Burger King. I immediately took notice of the young man ahead of us in the
row. He was driving an old pickup, paint peeling off and rusty jagged holes in
its fenders. Seeing him watching us in his mirror, I wondered if he was
another of these young ruffians.

Behind us, a brand new, red Jeep slipped into line. In my mirror I saw another
young man driving. I noted huge tires, winch, fancy mirrors, decals, all the
options. Lots of money for that one, I thought. I wonder what kind of a job he
has? I never had money to buy something like that when I was his age. I
don’t have money to buy something like that even at age 68.

A long wait; we were one car back now. The young driver in the rusty pickup
carried on an extended conversation with the window person whose hand held the
outstretched plastic tub awaiting payment. Is he hassling that poor cashier?
Finally, he put his credit card in the tub, received his food, and drove away.
Our turn. The twenty-something man in the window, masked, said, “Your
meal has already been paid for. The fellow ahead of you took care of your
bill.”

“What?”

He repeated. Bill paid. Young man in the pickup truck. $17.84.

“Well, can I pay for the people behind me?”

“Yes, if you want to.”

“Yes, please, let me pay for their bill.” His bill. I remembered;
it was the young fellow in the expensive Jeep. I handed the cashier my credit
card and he rang it up.

“How much was it?”

“Just over three bucks.”

“Well, can I pay for the next car too?”

“Sure.”

“How much is that one?”

“That one is $24.95.”

“Okay, thanks, that will be just fine.”

Bill paid. Food delivered. Credit card returned. Ready to coast away, I looked
my young fellow in the eye and offered, “Merry Christmas.”

“Merry Christmas and God bless you,” he replied.

“And God bless you too,” I said to one of my new young friends at
Burger King.

Five young men just before Christmas in 2020. Pandemic, political strife,
racism. So much trouble all around. Five young men and an old guy. Maybe
there’s still hope.

 

 

 

About the Author
Darrell J. Pedersen

 

ABOUT THE “LITTLE DICKENS”

Darrell J. Pedersen was raised in the 1950-60s, on a little lake in
Minnesota’s North Woods. He grew up and moved away, but his heart has
never left that place. His family, the lake, woods, and critters that embraced
his young life taught him to appreciate today and to be hopeful for tomorrow.
He learned to care for the creation and the neighbor. To leave the world a
little better place than he found it.

Since retirement, he has published his first memoir/collection of essays,
Campfire in the Basement: Reflections from a North Woods Lake. One year later,
Who Will Carry the Fire? More Reflections from a North Woods Lake is now in
your hands. Both books include real life stories of everyday people living one
day at a time in a challenging, yet amazing world. Hard work, laughter, tears,
wins and losses. He believes you will find your story here too. Darrell and
his wife, Jennifer, live in Baxter, Minnesota.

 

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Selling God’s Way Virtual Book Tour

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Maximize Your Income And Business Relationships

Business / Economics / Christian Living

Date Published: June 16, 2026

Publisher: Lucid Books Publishing

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Selling God’s Way is a book that explains how to apply biblical
principles to all aspects of professional selling: Prospecting, Questioning,
Presenting, Closing, Servicing, and Handling Objections. Filled with biblical
scripture and stories, the book presents the best way for any salesperson to
maximize their income and business relationships, regardless of religion. Many
people all over the world, and throughout all of time, believe that biblical
wisdom remains the most valuable forever.

 

Selling God's Way hardback

EXCERPT

Selling God’s Way

Using biblical principles and wisdom to sell is what I call “Selling God’s Way.” It’s applying the Word of God to all aspects of selling, regardless of whom we sell to, what we sell, when we sell, where we sell, why we sell, or how we sell. Throughout this book, I’ll use biblical principles and Scripture to address all the major aspects of selling: prospecting, questioning, presenting, closing, objections, and servicing. In the Bible, God gives us an everlasting guide for everything; therefore, the Bible should serve as the final authority for anything sales- or work-related. Biblical wisdom remains useful and valuable forever (see Mark 13:31 and Hebrews 4:12).

Selling God’s way means selling righteously. Throughout the Bible, it’s clear that righteousness is the character and quality of being correct, or justifiable, from a godly perspective. Throughout this book, I use the word righteously to describe the way we should sell. The Bible tells us that the ability to do things righteously should come through faith in Jesus Christ. Although many righteous things we do while selling arise from human traditions and teachings, if we analyze the principles behind those things, we’ll see that even these practices are rooted in biblical principles. This includes practices such as fair pricing, accurate research, serving to satisfy, and considering a prospect’s needs.

Unfortunately, during trials and temptations, we may consider or even succumb to doing things that directly oppose righteousness. Most salespeople want to succeed righteously. However, life’s worries, the pursuit of riches, and the desire for pleasure often strangle righteous inclinations. Fear of failure, anxiety, and stress can also invade a person’s thoughts and emotions, leading them to abandon righteousness. Far too many salespeople fall into sinful selling styles because of anxiety, fear, or evil desires, especially during difficulties. Under the guise of self-protection, some salespeople even abandon being righteous not only with their customers, but also with their managers and upper-level executives. Satan also schemes so that people follow him and forsake God.

However, we must believe that regardless of perceived consequences or predictable outcomes, we will attain the best possible good, because through our personal relationship with Jesus, all our needs will be supplied. Jesus Christ will strengthen us to succeed righteously, if we adhere to His teachings. Jesus showed us how to be righteous through the way He lived and died, demonstrating His love for God and people. Of course, one of my core convictions is that Jesus died and was brought back to life by God; His resurrection made it possible for everyone to become righteous and fruitful regardless of circumstances (see Romans 3:22, 2 Corinthians 5:21, Philippians 4:13, and Philippians 4:19).

What follows are examples of three companies I found selling righteously in 2022. These companies are committed to following principles and processes rooted in biblical morality:

  • Inspire Investing, a company founded by Robert Netzly; it manages billions of dollars. Inspire has a passion for investing in companies not only based on financial wisdom, but also on their moral perspective. This leads them to select investment opportunities not only based upon a company’s financial statements, but also their moral responsiveness and acts of righteousness as well. Additionally, Inspire Investing donates more than 50 percent of their net profits to ministries.
  • ServiceMaster Brands, a leader in needs-based services for nearly a century. Their nine brands serve homes and businesses each year in the restoration, cleaning, moving, bioremediation, and property inspection. The company was founded by the former minor league baseball player Marion E. Wade, who opened a mothproofing business in 1929. After recovering from temporary blindness caused by a chemical accident in 1945, Wade was inspired to create a company that viewed “each employee and customer as being made in God’s image—worthy of dignity and respect.” Theodore Malloch, author of Spiritual Enterprise: Doing Virtuous Business, says that ServiceMaster is an example of servant leadership. As of 2023, the company is home to over 3,500 franchisees across more than 4,900 locations, serving over one million homes and businesses each year. ServiceMaster does business under nine brands across fifty states and nine countries; it generates more than $3.5 billion in systemwide sales.
  • Tyson Foods, Inc., the world’s largest chicken company. It has a dynamic culture built on faith and righteousness. Here is a statement from the company’s founder John Tyson: “From the beginning, our company has been built on faith, family, and hard work. That tradition, our core values, and ‘doing what’s right’ are deeply embedded in our culture.” The company’s culture is prominently displayed on its website and is well known for their employees’ behavior. The website lists “five Cs” as its cornerstones: Caring, Candor, Creativity, Collaboration, and Commitment. I mention these companies because they seem to have developed an all-encompassing cover of peace and joy through using biblical righteousness as a foundation for selling and conducting business.

About the Author

 Michael P. Hamer
 Michael P. Hamer is a lifelong salesperson whose journey in selling began at
the age of seven on the streets of Gary, Indiana, where he sold eggs with his
grandfather, a deeply religious man who helped shape Michael’s values
and work ethic. Throughout high school and college, Michael continued honing
his sales skills, selling products typical of his peers, books door-to-door in
Los Angeles, and advertising space at a theater in Cambridge,
Massachusetts.
Michael graduated from Boston University with a degree in
communications, concentrating in advertising and marketing. Following
graduation, he spent nearly three decades in advertising sales within the
radio and television industries in the Washington, DC market. Over the years,
he held a wide range of leadership roles, including Account Executive and
General Sales Manager.
In his final media position, Michael served as
Sales Manager for WAVA Radio, a Christian teaching and talk radio station.
Throughout his career, he earned numerous awards and recognition for both
sales performance and management excellence. Despite his success, Michael
observed a growing lack of service-minded behavior and people-centered
priorities in business. Motivated by his love for salespeople and his deep
commitment to God’s Word, he wrote Selling God’s Way to offer a
faith-based approach to ethical selling that strengthens relationships,
reduces stress, and aligns business success with biblical principles.

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Defense Mechanisms Blitz

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Medical Thriller

Date Published: April 22, 2026

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The end of disease is the end of humanity.

Can the destruction of humanity be prevented?

At an international medical conference, infectious-disease physician Noah
Winter encounters the enigmatic Dr. Balodis—a visionary who claims to
have engineered microbes capable of regenerating human cells, ending aging,
and curing the world’s deadliest diseases.

But the miracle comes with a terrifying cost. Balodis plans to force
humanity’s evolution—and reshape the world order. Once unleashed,
the organisms mutate beyond control, spreading rapidly across the globe.

Hunted by intelligence agencies, mercenaries, and Balodis’s private
army, Noah must expose the truth before the cure becomes a global extinction
event.

Time is running out—and the cure may be humanity’s final mistake.

 

 

About the Author

Mo Kramer logo
Mo Kramer brings a background in medicine, communication, and psychology
to the world of suspense fiction. After publishing several nonfiction books,
Kramer makes a thriller debut with a chilling story of microbes, invisible
threats, and the dangerous illusion of human control. Combining scientific
realism with psychological suspense, this thriller keeps readers on edge while
leaving disturbing questions behind long after the final page.
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No Straight Lines to the Stars Virtual Book Tour

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An Unlikely Journey from Lifeguard Tower to Launchpad

Narrative Nonfiction/Inspirational

Date Published: August 4th, 2026

Publisher: Acorn Publishing

No Straight Lines to the Stars is the inspiring true story of a young
lifeguard who dared to believe his life could reach far beyond the horizon.

On the beaches of Southern California, Ken Kisco learned that preparation
saves lives. From rip-current rescues to split-second emergencies, he
discovered that courage is not the absence of fear, but the decision to act in
spite of it. Those early lessons in resilience and composure pushed Ken to
believe he could accomplish anything . . . including his lifelong dream of
reaching the stars.

Through relentless perseverance and unwavering faith, Ken rose into the heart
of America’s most advanced space and defense programs, contributing to
human spaceflight initiatives and supporting groundbreaking technologies. His
unusual start as a lifeguard helped advance his career, distinguishing him
from his Air Force and Navy peers. Yet, his toughest challenges were
personal—he faced deep disappointment when a space mission was canceled
and learned lessons about trust and integrity from a romance-turned-ruse.

Ken’s journey reveals that success is rarely linear. Setbacks became
launchpads, adversity became refinement, and purpose became a compass. Part
memoir, part inspiration, and part behind-the-scenes look at America’s
quest for the stars, this is the unforgettable story of a man who proves that
bold dreams, combined with grit and heart, can launch an ordinary life into an
extraordinary one.

 No Straight Lines to the Stars hardback

EXCERPT

Countdown to Almost — The Moment Before the Moment

There are moments in life when everything you have worked toward seems just within reach—close enough to feel real, yet not quite yours to claim.

I came to know that space intimately.

For years, I had dedicated myself to a path defined by discipline, preparation, and belief. From the lifeguard towers of Southern California to the engineering halls supporting America’s space program, every step had been guided by a single idea: that with enough effort, enough resilience, and enough focus, even the most distant dreams could be brought within reach.

And then, one day, I found myself standing at the threshold of something extraordinary.

The possibility of spaceflight—once a childhood dream—had become real. Not guaranteed, not promised, but real enough to imagine. Real enough to prepare for. Real enough to believe.

It is difficult to describe what it feels like to stand that close to a dream. There is excitement, certainly. But there is also humility. Because in that moment, you realize that the journey itself has already changed you.

You are no longer the person who first dared to dream it.

You are something more.

The experience taught me that life is not defined solely by the moments we achieve, but by the ones that shape us along the way. The “almost” moments—the near-misses, the opportunities that come within reach but not quite into our grasp—carry a quiet power. They test your resolve. They ask you whether your dream was conditional… or whether it was something deeper.

Something enduring.

In many ways, standing on the edge of that opportunity clarified something I had learned long before, both in the ocean and in engineering: preparation is never wasted. Every early morning, every disciplined decision, every challenge faced without recognition—those were not steps toward a single outcome. They were steps toward becoming the kind of person capable of meeting opportunity when it arrived.

Even if that opportunity did not unfold exactly as imagined.

What I came to understand is this: sometimes the greatest value of a dream is not in its fulfillment, but in what it demands of you in pursuit.

It asks you to grow.

It asks you to commit.

It asks you to become.

And in doing so, it gives you something far more lasting than a single moment of achievement.

Perspective.

Today, as I reflect on that chapter of my life, I see it not as a moment that fell short, but as one that expanded what I believed was possible—not just for myself, but for others.

Because the landscape of space exploration is changing.

Where once only a select few could imagine leaving Earth, a new generation of explorers is emerging. Private astronauts—engineers, entrepreneurs, researchers, and dreamers—are stepping forward to carry humanity beyond the boundaries of what was once considered unreachable. Their journeys are not defined by traditional paths alone, but by courage, preparation, and the willingness to say yes to opportunity when it appears.

They are proof that exploration is no longer reserved for the few.

It is becoming accessible to the many.

And yet, even as that door opens wider, the same truth remains: opportunity favors those who are ready.

The ones who have done the work.

The ones who have built discipline into their lives long before the moment arrives.

The ones who understand that reaching the threshold is not the end of the journey—it is the beginning of a new one.

Looking back, I no longer measure that experience by what did or did not happen. I measure it by what it revealed.

It revealed that dreams are not fragile things. They are resilient. They adapt. They evolve.

And sometimes, they lead you somewhere even greater than you first imagined.

Because in the end, it is not whether you reach space that defines your journey.

It is whether you lived in a way that made the impossible feel within reach.

Discover the full journey—from lifeguard towers to the edge of space—and the lessons that transform “almost” into something far more powerful.

 

About the Author
Ken Kisco
At ten years old, Ken Kisco dreamed of becoming a rocket scientist, a
goal that shaped his life. He earned multiple degrees, including master’s
degrees from the University of Southern California in systems management and
from San Jose State University in industrial psychology.

As an aerospace systems engineer for NASA, Rockwell International, and Boeing,
he developed new technologies and earned recognition as an American Institute
of Aeronautics and Astronautics (AIAA) Fellow.

Ken now shares his passion by mentoring USC engineering students, inspiring
them to dream boldly. When not traveling, he and his wife enjoy San Diego’s
beaches, where they live.

 

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