Real Men vs. Plastic Men Virtual Book Tour

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African American / Nonfiction

Date Published: 08-30-2025

 

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In a society increasingly defined by fleeting trends, social media
facades, and a loss of authentic masculine identity, Elbert Jones Jr.
challenges readers to look past the surface. “Real Men vs. Plastic Men” is a
powerful, thought-provoking guide that dissects the difference between
performative masculinity (the “Plastic Man”) and genuine character (the “Real
Man”). Jones provides actionable advice and deeply resonant insights on
building integrity, emotional intelligence, discipline, and true leadership.
This book is a necessary conversation starter for anyone seeking to redefine
strength and live a life of meaningful impact.

 

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EXCERPT

REAL MEN, PLASTIC MEN DEFINING THE DIVIDE

Introduce the Two Archetypes: “Real Men” vs. “Plastic Men”

Walk into any barbershop in Atlanta or South Philly, and you’ll hear the same conversations circling about manhood, fatherhood, respect, money, and survival. But underneath those everyday exchanges, something deeper is always at play: the contrast between two kinds of men. In today’s Black communities, we are surrounded by both Real Men and Plastic Men, and the consequences of who’s who are far-reaching.

Real Men are rooted. They don’t need to perform masculinity; they embody it. These men show up for their families, take care of their children, honor their commitments, and lead with integrity. They may not wear flash or command crowds, but their presence speaks louder than performance. A Real Man provides more than money; he brings stability, wisdom, protection, and emotional grounding. You’ll find him coaching basketball after work, showing up at parent-teacher conferences, or fixing his neighbor’s fence without needing applause.

Plastic Men, on the other hand, are a mirage. They talk loudly, move fast, and demand attention, but their foundation is hollow. These men often chase status, power, and validation at the expense of everything else: their children, their relationships, and their community. They might flex money on social media but duck child support. They boast about street smarts while leaving trails of broken trust behind them. Plastic Men wear manhood like a costume, shiny, attractive, and empty underneath.

To be clear, we’re not talking about men who are struggling; we all struggle. Real Men struggle too. What makes the difference is how a man responds. Real Men take responsibility. Plastic Men deflect blame. Real Men grow. Plastic Men hide. Real Men choose humility and consistency; Plastic Men crave control and chaos.

Take Darnell, for example, a 28-year-old who’s fathered four children by three women but refuses to take accountability. He says the system is against him, but never shows up to court. He blames the mothers for being “too emotional” while he disappears for weeks. He spends his energy on clothes, clubs, and clout but won’t spend a minute helping his kids with homework. His voice is loud, but his values are missing. That’s a Plastic Man.

Now compare that to Marcus, 32, who works at the post office. He doesn’t make six figures, but he comes home every night. He makes time for his kids and respects his wife. On weekends, you’ll find him mentoring teens at the rec center, including his own nephew, who’s on the edge of slipping into the streets. Marcus doesn’t need to prove anything because his life already tells the story. That’s a Real Man.

The tragedy is that many young boys growing up today are being pulled more toward Darnell than Marcus. Why? Because performance is louder than presence. The music videos, the Instagram reels, the false idols on reality TV, they all celebrate the noise. Real doesn’t sell, but plastic shines. And unless someone speaks truth into that divide, the cycle continues.

So this book is not just an observation, it’s a call. A call to recognize, reflect, and rise. Because this isn’t just about two kinds of men, it’s about two directions for our communities. One path leads to healing, growth, and legacy. The other leads to pain, loss, and generational damage.

We all know a Darnell. We all know a Marcus. And maybe, at different points in life, we’ve seen pieces of both within ourselves. But now is the time to ask: Who are you becoming? What kind of man are you raising? And what kind of man are you following?

The difference matters. The divide is real. And the work begins here.

 

About the Author

Elbert Jones Jr.

 Mr. Jones is entrepreneur with well over 33 years in the U.S. government and
knows how to operate a successful business. He has had experience as well in
the entertainment field. During the late 1970s’ and much of the early 80s’ Mr.
Jones affectionately known to his many friends and loved ones as ‘June’ or
‘Jonesie’ collaborated on various singles by several local DC area recording
artists and has mentored underground rap star “D Young”. A phenomenal
businessman who loves people and live talk radio Elbert Jones Jr. is a great
access to KJ Publications,Inc..

 

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Mastering Medicare Virtual Book Tour

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Nonfiction

 

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Mastering Medicare: 65 Things Everyone Should Know Before Age 65 is the
no-nonsense survival guide to Medicare—written by a nationally
recognized healthcare leader with over three decades of frontline experience.

Every day, about 11,000 Americans turn 65 and enter Medicare—most of
them confused, unprepared, and unaware of costly traps that can drain their
retirement savings. From missed deadlines and surprise bills to myths about
what Medicare covers, the system is filled with pitfalls that even doctors
struggle to understand.

Dr. Lance Coss wrote this book to make Medicare clear, practical, and
mistake-proof. With 65 bite-sized lessons, real stories, and plain-English
explanations, he reveals the myths, mistakes, misunderstandings, and
miscalculations
that cost people money—and shows you how to avoid them.

Instead of dense government jargon, you’ll find humor, clarity, and
insider insights that put you back in control of your healthcare choices.

Whether you’re approaching 65, already enrolled, or helping a loved one
navigate Medicare, this book will give you the confidence, knowledge, and
tools to make smarter decisions and keep more money in your pocket.

✅ Key Takeaways & Benefits (Amazon Bullet Features)

● ✔ Avoid costly mistakes – Learn the 65 most common traps that derail
retirees, from missed enrollment deadlines to assuming the wrong benefits.

● ✔ Know what Medicare really covers – Get clear explanations about
hospital, doctor, prescription, dental, vision, and long-term care benefits.

● ✔ Plan with confidence – Compare plan options, costs, and coverage to
choose the right Medicare plan for your lifestyle and health needs.

● ✔ Save money on healthcare – Discover strategies to minimize
out-of-pocket costs, penalties, and billing surprises.

● ✔ Empower caregivers & families – A must-have guide for adult
children helping parents navigate Medicare decisions.

● ✔ Learn from an insider – Written by Dr. Lance Coss, a nationally
recognized healthcare executive with 30+ years of Medicare expertise.

● ✔ Easy, practical, and engaging – Bite-sized lessons with real stories
and humor make complex rules simple and memorable.

 

👉 Perfect for: Adults ages 60–70 preparing for Medicare,
caregivers helping loved ones, and early planners who want to avoid confusion
before retirement.


Mastering Medicare
is more than a book—it’s your roadmap to
clarity, confidence, and control over one of the most important decisions of
your retirement years.

 

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EXCERPT

“At its core, Medicare operates as a massive insurance program—albeit run by the federal government—and like any insurance plan, it comes with its own rules, limitations, and exclusions. If Blue Cross or Aetna wouldn’t cover it—or has a strange rule about it—there’s a good chance Medicare won’t either. Understanding that simple truth saves people from some of the most expensive surprises.”

 

 “The most expensive mistake in Medicare is usually the one you didn’t know you were making. I’ve met countless people who thought they were covered for the care they needed, only to discover—often at the worst possible moment—that their plan had changed, their doctor was out of network, or the medication they relied on wasn’t covered anymore. Most of them weren’t careless; they were just never told how often they needed to review their plan or what questions to ask.”

 

About the Author

Dr. Lance Coss


Dr. Lance Coss
is a nationally recognized healthcare executive, Medicare
expert, and award-winning author with more than 30 years of experience
navigating the U.S. healthcare system. With a Doctorate in Healthcare
Administration, a Master’s in Human Genetics, and a Master’s in
Educational Psychology, he brings a unique blend of science, policy, and human
behavior to his work.

As Executive Director of a national Medicare program, Dr. Coss leads nearly
600 professionals who manage appeals, beneficiary complaints, and
quality-of-care reviews for hundreds of thousands of Americans every year. His
leadership ensures patient rights are protected, timely care is delivered, and
improper payments are reduced—safeguarding both beneficiaries and the
Medicare Trust Fund.

Recognized as one of the Top 10 Most Admired Leaders of 2025 and a two-time
recipient of CMS’s National Special Service Award, Dr. Coss is a trusted
voice in healthcare reform, patient advocacy, and program accountability.

Through his Mastering Medicare platform—including his YouTube series and
bestselling book Mastering Medicare: 65 Things Everyone Should Know Before Age
65
—he helps people cut through the confusion and avoid costly mistakes.
Whether guiding readers through enrollment pitfalls or helping caregivers
support loved ones, Dr. Coss empowers people with the knowledge they need to
make smarter, more confident healthcare decisions.

When not immersed in healthcare policy, Lance writes biotech thrillers
inspired by his genetics background, or enjoys ranch life outside Tulsa with
his partner, nine dogs, three mini pigs, and a lively flock of chickens.

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Full Phoenix Rising Virtual Book Tour

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Real Time Grace at the Speed of Jesus

 

Religion / Nonfiction / Christian Living / Spiritual Growth / Humor

 

Date Published: August 5, 2025

Publisher: Lucid Books Publishing

 

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 What do a Russian in gold hot-pants, a cow-pat fight, and real-time grace have
in common? They all show up in this wildly funny, deeply heartfelt exploration
of what it means to live out faith in the mess of real life.

Full Phoenix Rising is not your typical Christian inspiration book. It’s
part memoir, part stand-up comedy, and part soul-reflection, told by a
black-sheep pastor with a knack for getting into trouble—and finding
Jesus there. Duncan invites readers into his most awkward moments, spiritual
insights, and hilarious disasters to remind us that God’s grace
isn’t reserved for the polished and perfect—it’s for the
ones still wiping off the cow poo and reaching for hope.

If you’ve ever felt like you don’t quite fit in at church,
questioned your worth, or just needed permission to laugh at how weird this
whole faith thing can be, this book is for you. Come for the cow-pats, stay
for the grace.

 

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About the Author
Duncan Robinson
Duncan Robinson—the Pastor of Disaster (his words, not ours) and
Australia’s first Black Belt Pastor in Brazilian
Jiu-Jitsu—currently leads a small but mighty church in the Northern
Beaches of Sydney.

Before stepping into full-time ministry, Duncan spent years waking up Sydney
with wisdom, wit, and questionable life choices as the host of one of the
city’s most popular Breakfast Radio Shows.

With over 20 years of pastoral experience in Australia and the USA, he is
fluent in both “G’day Mate” and “Bless your
heart.” He’s married with two kids and an American Chocolate
Labrador, who is convinced every sermon should include belly rubs.

Equipped to handle both heresy and headlocks, Duncan takes pastoral care very
seriously—though whether a theological debate ends in grace or a
grappling match depends entirely on the situation.

He proudly refers to himself as a Professor, purely to annoy actual academics.
What can we say? He’s a man of many talents.

 

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Merry Christmas, Tahra Mamoun Reveal

 

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Thriller/Paranormal

Date Published: Expected 3rd December 2025

 

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A strange boy. A shortwave radio broadcasting numbers. A kidnapping
plot.

 

Tahra Mamoun uses her power of remote viewing to escape the monotony of
London, only to find herself trapped in the frozen tensions of East Berlin.
There, she witnesses a spy drama unfolding around teenage Heinrich and his
illegal shortwave radio: a device receiving messages from a clandestine
numbers station.

Is it connected to his missing father? And will the Stasi kidnap the boy as an
asset designed to serve the secret police?

Thrust into the heart of a Cold War conspiracy, Tahra must rely on her friend
Edward to warn his mother. But how can one girl’s mind save his family?

 

 

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Motive Virtual Book Tour

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Meet the Invisible Guest in your wealth-biased relationships

 

Non-Fiction

Publication Date: October 10, 2025

Publisher: Serapis Bey Publishing

 

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Successful families and business owners tolerate far too much angst and
pain surrounding their material assets and cherished relationships. What if
hope for a better way was closer than you knew to be possible?

Packed with uncommon insights, boots on the ground exercises, and real client
stories, you will emerge from the experience with a profound exhale of relief,
and practical steps to make the journey from friction to ease.

 

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EXCERPT

In the pages that follow, I have endeavored to create more of an experience than a traditional book. Some people will power through attempting a quick read, and others will find the popcorn of a new idea in the pauses we have carefully infused throughout.

 

One of my favorite mottos is, “Hope is a great conversation.” Through a combination of compassionate sarcasm, tender truths, and dense prose, my hope is that families read for what they haven’t heard and not what they already know. At times you’ll find yourself rereading a sentence or a paragraph. When you do, please know that I have attempted to embed deeper nuance into those nuggets of compassion and contemplation.

 

Each chapter offers deep thinking exercises, audio overviews of our counseling concepts, and real client stories. In our decades of counseling and teaching families and advisors, we know that personal interaction with the material has a dramatic effect on the depth of influence, and the speed and durability of progress. Beyond reading or hearing a presentation, this deeper engagement helps families chip away at change. If you are holding an actual 3D book, versus an e-book, you’ll find blank journal pages at the back on which to capture your thinking from the exercises. If you don’t have a hard copy, you’ll want to allocate a notebook or journal to do the work.

About the Author

 Joe Strazzeri

 Joe Strazzeri is an attorney and counselor to successful families and business
owners. With a lifelong desire to become a lawyer, he leveraged his second
career as a general contractor, hammering nails to pay for law school. He has
been self-made since his 20s.

He is a founding partner in four companies that serve multi-generational
affluent families and self-made business owners, and he teaches the trusted
advisors to both. Their life’s work centers on Three Systems of Family
Thriving: family wealth, family relationships and family business
relationships, and family advisory relationships. They focus on four key
capabilities: tax masterminding, business succession, cleaning up messes in
families’ existing planning, and Family Synergy Work.

Over 25 years in business, he and his teams have counseled more than 750
eight- and nine-figure net worth families, and thousands of others. This
experiential sample size renders the insights and perspectives shared in this
book.

Joe credits his entrepreneurial tenacity to the dichotomy of his
parents’ origins. His mother a German, Iowa farmgirl, and his father, a
crazy Sicilian entrepreneur, who began life as a teenage immigrant and drove
the success of several real estate enterprises.

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