A New World Order and Maturity Model for Global Economies and Markets
Economics, Finance, Non-Fiction
Date Published: February 19, 2026
In a world fractured by tariff wars, rising protectionism, and geopolitical
rivalry, Steve Jones offers something different: a structured framework for
understanding how economies truly evolve, and how nations can grow together
rather than apart.
In Lifecycle of Nations, Jones introduces a five-stage Maturity Model for
Economies and Markets, from nascent, resource-dependent nations to
post-industrial, innovation-led consumer economies. Drawing on economic
history, modern case studies, and the defining lessons of the 20th century, he
argues that countries do not rise randomly. They progress through identifiable
stages, each with distinct pressures, trade dynamics, and strategic
responsibilities.
Readers will see how collaborative trade built prosperity after World War II,
and how protectionism repeatedly undermines it. From Adam Smith and David
Ricardo to the repeal of the Corn Laws, from the Smoot–Hawley Tariff to
President Reagan’s warnings against trade wars, history provides
unmistakable evidence: nations prosper most when they specialize, exchange,
and respect comparative advantage.
Through case studies of China, the United States, Germany, India, Vietnam and
others, Jones maps where countries sit today, and why the language of
“reciprocal tariffs” must give way to a deeper understanding of
“reciprocal needs.”
More than theory, this book serves as a diagnostic tool for policymakers,
investors, business leaders, scholars, and engaged citizens seeking clarity in
a fractured, multi-nodal global order.
The global economy functions best not when nations compete to win alone, but
when they recognize that prosperity is shared.
Lifecycle of Nations is both a map and a mirror for the 21st century.
Churchill’s Leadership Lessons from American Presidents, distilling five
timeless principles Churchill drew from Washington, Lincoln, Theodore
Roosevelt, Franklin D. Roosevelt and Truman — leadership insights that
shaped Allied victory, built the post-war world order and remain urgently
relevant today.
About the Author
Steve Jones is an Economist, Entrepreneur, Historian, and International
Analyst and Commentator on geopolitics, trade, and global governance. He is
the business, marketing, and economic author of All to One – The Winning
Model for Marketing in the Post-Internet Economy by McGraw Hill. Steve has
advised governments, multinational institutions, and think tanks, and is known
for his incisive, evidence-based critiques of the international system.
Following a successful blue-chip corporate career with British Airways, EDS,
Avis, and Accenture, he founded a children’s sports education business,
Sport4Kids. Inspired by the current global crises, rising trade wars, and his
son’s fascination with economics, Churchill, FDR, and the rules-based
world order, Steve began writing a new series of books exploring the origins
of global governance and today’s geopolitical challenges.
The Churchill World Order Series looks at how world trade and the post-World
War 2, multi-lateral, world order was created in response to the 20th Century
world crisis and how it is challenged today. It also looks to take lessons
from history to understand today’s challenges and how we can use
concepts, philosophies and frameworks to address current leadership and global
issues moving forward.
* Churchill’s Fascination with America and its Presidents Leading to a
New Rules-Based World Order* From the Atlantic Charter to Trump’s Tariffs Tsunami – A
multimodal World and a Pacific Charter?* The Lifecycle Of Nations – A Maturity Model for Global Economies and
Markets
Future titles in production include:
* The Lifecycle of Intelligence: AI, Power, and the Future of Nations (How
Applied History, Constitutional Principles, and a New AI Charter Can Shape a
Fairer Technological World Order?)* Churchill DNA to Trump DNA – The Man of the 20th Century and the Man of the
21st* The 21st Century Multi-Nodal World – What’s Next?
Steve hopes that connecting the past with present-day challenges will provide
fresh insight and potential solutions. His ideas include a re-imagined
Atlantic Charter — a Pacific Charter between Trump and Xi — and a
vision for a Neo Multi-Nodal World Order.
Beyond geopolitics, Steve is also a sports education innovator through
Sport4Kids and the author of Fitness for Living. After years as a CEO
launching world-class brands, a once-active sportsman had shifted into a
sedentary lifestyle. His journey back to health and fitness forms the
foundation of Fitness for Living. Today, Steve is passionate about building a
community of adults who inspire each other to “fight the good
fight” and grow younger together each year.
Purchase Link
