Unleash Four Primal Instincts to Silence Your Inner Bitch, Lead Your Tribe,
and Hunt Down Success
Nonfiction / Self-Help
Date Published: March 26, 2022
Silence Your Inner Bitch and Let the Reign of the Beast Begin!
Does the voice in your head fill you with doubt? Are you working harder but
accomplishing less? Is your team a rusty wreck instead of a well-oiled
machine? Are your goals receding instead of getting closer? Are you haunted
by past failures? Does the life you’ve always hoped to live still
elude you?
If you answered YES to any of these questions, it’s time to unleash
the Beast. In The Business Beast, Brian Dyer leads you down a
fulfilling—but sometimes dark and lonely—path. Entering the wild
is dangerous, but it offers rewards you can only begin to imagine, and
you’ll be in good hands as Brian guides you through the four primal
instincts of the Business Beast:
1. Dilate your eyes like the great horned owl: See what others do not and
prioritize what truly matters.2. Rule your kingdom like the lion: Own and lead your tribe.
3. Enter attack mode like the cheetah: Strike quickly, effortlessly, and
efficiently at the right moment.4. Hunt undaunted like the honey badger: Develop a callused mind, dismiss
failure, push past pain, and relentlessly pursue success.
Merge these four instincts, and nothing will stop you.
WARNING: This book is not for everyone. If you don’t want to do the
work, if you’re happily winding down your career, or if you’re
easily satisfied by mediocrity, stop reading now. If you value self-esteem
more than self-awareness or self-respect, or if you value the amount of paid
time off you receive from your employer, this book is not for you.
If you’re working hard to live a life of success and fulfillment but
find yourself falling short of your goals, The Business Beast is the answer.
Brian Dyer is in the trenches, viewing, leading, calculating, attacking, and
building some of America’s most successful companies. He knows exactly
what it takes to become a Beast because he’s done it, he’s doing
it now, and if you follow his advice and put it to work, you can be a
Business Beast too. And once you’ve lived the life of a Beast you will
never go back.
If you’re ready to do what real beasts do, let’s go to
work!
EXCERPT
Preface
The instincts laid out in the following pages were forged by fire, but the coals are still hot. I know the strategies work because they are working right now. Each day is another step on my journey to mastering the instincts of the Business Beast. I am constantly learning new lessons, and I want to share them now, not later. You’re likely reading this book as a business leader or hands-on owner who is fighting hard to get out of the trenches to achieve greater levels of success. But you don’t want to get out of the trenches, not really. You’re exactly where you need to be. The trenches are where I learned these lessons and developed these instincts, and they’re where I live today.
I started writing this book to capture important lessons learned in the moment. The authentic stories contained within these pages are raw depictions of daily life on the quest to become a Business Beast. The analogies with beasts in the animal kingdom serve as anchors to internalize the strategies, so you actually use them as you go about your day-to-day operations. This book exists as a live feed into proven methods for success, and as a commentary on common mistakes to avoid. Its primary goal is to incite direct and calculated action.
Practicing the four instincts of the Business Beast will cost you, and the price is blood, sweat, and tears. Pay the price, and unlock a deeper realm of possibility for the growth and success of your business. Life as a beast is painful, challenging, and exhausting. But it’s also exhilarating, rewarding, and fulfilling. As you practice the four instincts during your journey, you will get wounded and scarred along the way, as beasts often do. However, the reward is worth the cost. Once you tap into this way of being, there is no going back. You can never unsee your potential to be a beast.
While writing this book, I visualized the instincts of the Business Beast. As I walked into work, my eyes dilated and I was able to hunt for and focus on our bottleneck (the constraint of our business and my prey) while undistracting myself from the noise of everyday work. I felt an increased responsibility to be a strong leader for my team. Each time I entered attack mode and took action, I knew I was making us better and bringing us one step closer to our potential as a company. As I continued to wake up early to do whatever needed to be done, I felt progressively undaunted by any challenge that dared obstruct the path to our growth and success. Watching the four instincts play out in the real world proved the viability of internalizing and practicing these concepts. As a result, I’m confident they will be useful to others who are ready and willing to practice them.
It’s up to you how you capitalize on the four instincts in this book, but my hope is they trigger you into rapid action at the very moment you need it. I don’t share these instincts as a guaranteed recipe for success because A) you might not want to experience the dark side of success, and B) there is no such thing as a one-size-fits-all solution. The fire is yours to forge. But I daresay that igniting these four instincts will launch you forward faster than you ever expected. Hold on, it’s a wild ride.
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