Maximize Your Income And Business Relationships
Business / Economics / Christian Living
Date Published: June 16, 2026
Publisher: Lucid Books Publishing
Selling God’s Way is a book that explains how to apply biblical
principles to all aspects of professional selling: Prospecting, Questioning,
Presenting, Closing, Servicing, and Handling Objections. Filled with biblical
scripture and stories, the book presents the best way for any salesperson to
maximize their income and business relationships, regardless of religion. Many
people all over the world, and throughout all of time, believe that biblical
wisdom remains the most valuable forever.
EXCERPT
Selling God’s Way
Using biblical principles and wisdom to sell is what I call “Selling God’s Way.” It’s applying the Word of God to all aspects of selling, regardless of whom we sell to, what we sell, when we sell, where we sell, why we sell, or how we sell. Throughout this book, I’ll use biblical principles and Scripture to address all the major aspects of selling: prospecting, questioning, presenting, closing, objections, and servicing. In the Bible, God gives us an everlasting guide for everything; therefore, the Bible should serve as the final authority for anything sales- or work-related. Biblical wisdom remains useful and valuable forever (see Mark 13:31 and Hebrews 4:12).
Selling God’s way means selling righteously. Throughout the Bible, it’s clear that righteousness is the character and quality of being correct, or justifiable, from a godly perspective. Throughout this book, I use the word righteously to describe the way we should sell. The Bible tells us that the ability to do things righteously should come through faith in Jesus Christ. Although many righteous things we do while selling arise from human traditions and teachings, if we analyze the principles behind those things, we’ll see that even these practices are rooted in biblical principles. This includes practices such as fair pricing, accurate research, serving to satisfy, and considering a prospect’s needs.
Unfortunately, during trials and temptations, we may consider or even succumb to doing things that directly oppose righteousness. Most salespeople want to succeed righteously. However, life’s worries, the pursuit of riches, and the desire for pleasure often strangle righteous inclinations. Fear of failure, anxiety, and stress can also invade a person’s thoughts and emotions, leading them to abandon righteousness. Far too many salespeople fall into sinful selling styles because of anxiety, fear, or evil desires, especially during difficulties. Under the guise of self-protection, some salespeople even abandon being righteous not only with their customers, but also with their managers and upper-level executives. Satan also schemes so that people follow him and forsake God.
However, we must believe that regardless of perceived consequences or predictable outcomes, we will attain the best possible good, because through our personal relationship with Jesus, all our needs will be supplied. Jesus Christ will strengthen us to succeed righteously, if we adhere to His teachings. Jesus showed us how to be righteous through the way He lived and died, demonstrating His love for God and people. Of course, one of my core convictions is that Jesus died and was brought back to life by God; His resurrection made it possible for everyone to become righteous and fruitful regardless of circumstances (see Romans 3:22, 2 Corinthians 5:21, Philippians 4:13, and Philippians 4:19).
What follows are examples of three companies I found selling righteously in 2022. These companies are committed to following principles and processes rooted in biblical morality:
- Inspire Investing, a company founded by Robert Netzly; it manages billions of dollars. Inspire has a passion for investing in companies not only based on financial wisdom, but also on their moral perspective. This leads them to select investment opportunities not only based upon a company’s financial statements, but also their moral responsiveness and acts of righteousness as well. Additionally, Inspire Investing donates more than 50 percent of their net profits to ministries.
- ServiceMaster Brands, a leader in needs-based services for nearly a century. Their nine brands serve homes and businesses each year in the restoration, cleaning, moving, bioremediation, and property inspection. The company was founded by the former minor league baseball player Marion E. Wade, who opened a mothproofing business in 1929. After recovering from temporary blindness caused by a chemical accident in 1945, Wade was inspired to create a company that viewed “each employee and customer as being made in God’s image—worthy of dignity and respect.” Theodore Malloch, author of Spiritual Enterprise: Doing Virtuous Business, says that ServiceMaster is an example of servant leadership. As of 2023, the company is home to over 3,500 franchisees across more than 4,900 locations, serving over one million homes and businesses each year. ServiceMaster does business under nine brands across fifty states and nine countries; it generates more than $3.5 billion in systemwide sales.
- Tyson Foods, Inc., the world’s largest chicken company. It has a dynamic culture built on faith and righteousness. Here is a statement from the company’s founder John Tyson: “From the beginning, our company has been built on faith, family, and hard work. That tradition, our core values, and ‘doing what’s right’ are deeply embedded in our culture.” The company’s culture is prominently displayed on its website and is well known for their employees’ behavior. The website lists “five Cs” as its cornerstones: Caring, Candor, Creativity, Collaboration, and Commitment. I mention these companies because they seem to have developed an all-encompassing cover of peace and joy through using biblical righteousness as a foundation for selling and conducting business.
About the Author
the age of seven on the streets of Gary, Indiana, where he sold eggs with his
grandfather, a deeply religious man who helped shape Michael’s values
and work ethic. Throughout high school and college, Michael continued honing
his sales skills, selling products typical of his peers, books door-to-door in
Los Angeles, and advertising space at a theater in Cambridge,
Massachusetts.
communications, concentrating in advertising and marketing. Following
graduation, he spent nearly three decades in advertising sales within the
radio and television industries in the Washington, DC market. Over the years,
he held a wide range of leadership roles, including Account Executive and
General Sales Manager.
Sales Manager for WAVA Radio, a Christian teaching and talk radio station.
Throughout his career, he earned numerous awards and recognition for both
sales performance and management excellence. Despite his success, Michael
observed a growing lack of service-minded behavior and people-centered
priorities in business. Motivated by his love for salespeople and his deep
commitment to God’s Word, he wrote Selling God’s Way to offer a
faith-based approach to ethical selling that strengthens relationships,
reduces stress, and aligns business success with biblical principles.
Contact Links
