Tag Archives: Business

Value Whispering Blitz

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The Smarter Way to Market Your Small Business

Non-Fiction, Business, Entrepreneurship, Marketing, Small Business

Date Published: January 26, 2026

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If your dream clients don’t understand your value, they
won’t buy from you – no matter how good you are or how many
certifications you have.

Too many talented, service-based entrepreneurs stay stuck, wasting time and
energy on marketing that feels complicated, inauthentic or designed for
someone else.

Value Whispering changes that.

In this refreshingly practical and empowering book, award-winning business
coach Melitta Campbell shares her proven blueprint for marketing and selling
your services in a way that feels authentic, calm and effective.

You’ll learn how to:

* Discover and articulate your unique value through clear, confident
communication that makes your message stand out,

* Design offers that feel natural to deliver and easy to sell,

* Attract and convert dream clients through meaningful marketing and sales
conversations that build trust rather than pressure,

* Create a calm, professional client experience that leads to retention and
referrals,

* Build a business that grows sustainably, without burnout or bravado.

Rooted in empathy and backed by real-world results, Value Whispering gives you
the structure, mindset and confidence to grow your business by treating
marketing and sales as learnable communication skills, not personality traits.

Because when your marketing, sales and client experience work in harmony,
success starts to flow naturally.

About the Author

Melitta Campbell
Melitta Campbell is a business coach, bestselling author and creator of
the Value Whispering approach to marketing and communication. Known to many as
the Value Whisperer, she has spent three decades helping leaders and
entrepreneurs find the clarity, confidence and language to express their true
value with ease.

Her career began in the corporate world and later evolved into a consultancy
where she supported organisations of all sizes as a communications and
leadership expert. Through this blend of internal and consulting work across
the private, public and global NGO sectors, Melitta saw firsthand how people
flourish when they understand themselves, believe in their unique value and
allow that belief to shape not just their words, but how they show up, make
decisions and build relationships.

This insight became the foundation of her Value Whispering system: a
compassionate, practical framework that helps people uncover the strengths at
the heart of their work and translate them into clear, confident communication
that feels natural. Through her coaching, workshops, books, TEDx and global
speaking engagements, as well as The Art of Value Whispering podcast, Melitta
has guided thousands of individuals to market and grow their businesses in a
way that honours who they are, not who they think they’re supposed to
be.

Melitta is driven by a simple belief: when people truly believe in their
value, expressing it becomes effortless, and that that authenticity creates
meaningful ripples in their communities, families and industries. She is
especially passionate about empowering more women to step forward with
confidence and contribute their brilliance to a world that urgently needs
their perspectives. Women’s voices have been missing from many of the
systems and decisions that have shaped our societies, and Melitta is committed
to helping close that gap so our future is more balanced, resilient and human.

Originally from Wales and now based in Switzerland, Melitta lives with her
husband, two daughters and Isla, their good-humoured and ever-supportive dog
who keeps the whole household smiling.

This book is an invitation to slow down, tune in and discover what makes you
remarkable. As you continue your journey, Melitta hopes you’ll share
these ideas with others and trust that when you consistently whisper your
value, you create a legacy that reaches far beyond your work and into the
lives of others.

 

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The Paramount Code Blitz

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Business, Self-Help, Non-Fiction

Date Published: December 8, 2025

 

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What if the real code to success isn’t about working harder, but
about mastering who you are when no one’s watching?

You’ve tried the scripts, the hustle, and the motivation videos. Yet
something still feels missing, that spark of purpose, discipline, and
integrity that separates the top 1% from everyone else. You’re not lazy;
you’re just stuck in an old paradigm that no longer serves you.

The Paramount Code is not another motivational pep talk. It’s a complete
system, a mindset-driven framework that rewires how you think, act, and lead.
Rooted in the four timeless pillars of Integrity, Character, Honesty, and
Professionalism. This book fuses the psychology of performance with proven
field tactics from the real world of sales and leadership. The result? A
clear, ethical, and repeatable code for excellence.

Imagine walking into every opportunity with calm confidence, knowing exactly
how to handle objections, lead your team, and stay grounded under pressure.
Imagine a workday fueled by focus and discipline, not chaos and burnout.

 

 

Inside the book, you will discover:

 

* The hidden “code” that silently determines your success or
failure

* How to shift from old habits of self-sabotage to a growth-oriented mindset

* The real meaning of integrity and how it becomes your most powerful sales
tool.

* The secrets to mastering canvassing, follow-ups, and closing with
authenticity.

* How to lead and retain high-performing teams while avoiding the turnover
trap.

* Practical checklists and behavioral maps that make success measurable.

* A field-tested paradigm for lasting motivation and mental toughness

 

Unlike theory-heavy business books, The Paramount Code is designed for action.
Each chapter translates principles into simple, repeatable steps, making it
feel like having a personal coach guiding you through change.

Think you’ve read all the success books before? Think again. This one
doesn’t just inspire you, it equips you.

Success doesn’t wait and neither do the people who seize it. The rules
are changing fast, and those who live by The Paramount Code are already
rewriting the game.

If you’re serious about growth, this is your moment. Tomorrow, someone
else will take the opportunity you hesitated on.

 

 

About the Author

James Odell

 James Odell is a forty seven year old author originally from Arlington, Texas,
and he now resides in Bay St. Louis, Mississippi. He is a dedicated father to
three daughters, a committed baseball enthusiast, and a passionate
weightlifting hobbyist. He is currently studying at Liberty University with
the goal of becoming a Licensed Alcohol and Drug Counselor.

His writing journey began with “The Road to Hancock County,” a book that
required two years of steady effort and personal growth. His second book
titled “Stripped” arrived soon after and carried a message of honesty and
resilience. His third release “50 Shades Of Faith” continued his development
as an author with a voice rooted in purpose. His newest book titled “The
Paramount Code” stands as his most powerful work and reflects the lessons that
shaped his life, his leadership, and his mission to help others rise above
their circumstances.

James donates most of his book royalties to charity in order to help feed
families in need. Countless individuals lose their lives daily to hunger
related illness, many of them children who suffer from preventable
malnutrition. Every purchase of his books supports a mission built on
compassion, service, and hope. His readers become part of a movement that
reminds the world that generosity changes lives.

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Be Recognized Blitz

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The AI Authority Engine for Experts Who Want to
Be Known, Be Profitable,
and Be Published

 

Nonfiction, Business

 

Date
Published:
September 30, 2025

 

Publisher: Elite Online Publishing

 

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Dominate your niche. Automate your growth. Become the authority.

 
In a
world where AI is reshaping every industry at lightning speed, standing still
is not an option. Be Recognized: The AI Authority Engine for Experts Who Want
to Be Known, Be Profitable, and Be Published
is the ultimate playbook for
business owners, CEOs, consultants, and thought leaders ready to rise above
the noise and lead with unstoppable momentum.
Authors Melanie Johnson and
Jenn Foster, trailblazers in digital marketing and authority publishing, pull
back the curtain on how high-level experts are using AI not just to survive,
but to scale, sell, and succeed faster than ever before. This isn’t a
book about future trends or theory. It’s a step-by-step execution plan
to:
●     Position yourself as a Category King in your
industry
●     Build an AI-powered content machine that
never sleeps
●     Automate customer engagement, sales,
and visibility
●     Turn a single book into a
lead-generating empire
●     Launch high-ticket offers
with authority and ease
●     Future-proof your brand with
intelligent systems that scale
Whether you’re just AI-curious or already experimenting with tools like
ChatGPT, this book meets you where you are and takes you where you need to go.
The strategies inside have already helped countless entrepreneurs go from
overlooked to iconic.
If you’re ready to stop dabbling and start
dominating, Be Recognized is your blueprint to become the face of your field
in the AI age.

 

The old game is over. It’s time to build your
authority engine and own your future.

 

 

Be Recognized stacked books

 

 

Excerpt
 

The Three Stages of AI Mastery

Throughout this book, we’ll
take you through what we call the Three Stages of AI Integration:

Stage
1: Automate
– Where you use AI to do what you already do, just faster and more
efficiently.

Stage 2: Augment – Where AI becomes your business partner,
expanding what’s possible and creating new revenue streams.

Stage 3:
Amplify
– Where you build AI-powered systems that scale your expertise and
impact exponentially.

Most business owners get stuck in Stage 1, using AI
like a fancy calculator. The entrepreneurs who will dominate the next decade
are the ones who reach Stage 3, where AI becomes the engine that powers their
entire business ecosystem.

About the Author

Melanie Churella Johnson and Jenn Foster
 Melanie Churella Johnson and Jenn Foster are the powerhouse duo behind Elite
Online Publishing, a company that has published over 3,000 books, making all
of its authors #1 bestsellers. Together, they bring decades of experience in
media, digital marketing, and personal brand authority to entrepreneurs, CEOs,
and thought leaders worldwide.
Melanie is a media mogul, a WSJ and USA
Today bestselling author, a TEDx speaker, and a former TV station owner whose
businesses have generated over $100 million in value. She began her career as
a news anchor in Detroit after winning the title of Miss Michigan and later
became a leader in luxury real estate and charitable fundraising, raising over
$600,000 for various nonprofits.
Jenn is an award-winning web designer,
international speaker, and digital marketing expert with a deep connection to
entrepreneurial success. She is also a WSJ and USA Today bestselling author,
as well as the founder of Biz Social Marketing Agency. Featured in the Dan
Kennedy book Stand Apart, Jenn has helped hundreds of businesses rise to the
top of search engines and dominate their niche.
Together, Melanie and
Jenn co-host the Elite Expert Insider and Elite Publishing podcasts, where
they interview industry disruptors and share tools for building brand
authority. As single moms and trailblazing entrepreneurs, they know what it
takes to build influence, create leverage, and turn expertise into an empire.
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Ask A CEO Virtual Book Tour

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Hints, Tips, and Observations

 

Business, Management, C-Suite

Date Published: May 20, 2024

Publisher: Mindstir Media

 

 

From decorated NYPD Detective to CEO of an award-winning marketing agency,
Greg Demetriou knows a thing about resilience and reinvention. When his
career was cut short by a near-fatal, in the line of duty shooting, Greg
needed to reimagine his life.

Never one to fear a challenge, he embarked on a new business path. With the
conviction that failure was

not an option, he immersed himself in learning the insand outs and
challenges of growing an organization. Though the road was not always
smooth, the small print and mail business he purchased 30 years ago is now a
successful, full-service marketing agency. Along the way, Greg used his
passion for writing to chronicle his experiences. This book is a compilation
of those works-hints, tips, and observations-put together to impart a sense
of the journey and day-to-day life in the corner office.

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About the Author

Lorraine Gregory

From New York City Detective to CEO of Lorraine Gregory
Communications.  I have directed the growth of my company into a
leading marketing and communications agency it is today.  LGC now
boasts a client list of over 800 with an expanding market share in the
digital and online marketing sphere.

 

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No Limits Virtual Book Tour

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A True Story of Challenge and Courage Across Three Continents

 

Non-fiction, Business, Business Memoir

Date Published:

Launched: November 17, 2022

Released on Amazon:  November 11, 2022

Published: November 5, 2022

 

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Opening during the Nazi occupation of Greece, best-selling No Limits is a
true-life adventure story of Nick Haritatos. From his humble beginnings in
war-torn Greece to southern Africa, Haritatos began a remarkable journey to
success, buying his first business at sixteen and creating a portfolio of
successful companies in Rhodesia, South Africa, and the United States.

Buffeted by winds of sweeping political and cultural changes, Haritatos
pledged to make his own destiny, regardless of any obstacles. Haritatos
lived a life of adventure set amidst dirt roads in tribal lands in Africa,
harrowing days of the Rhodesian Bush War, numerous board rooms, and
one-of-a-kind ocean-view homes.

With a foreword by Jack Canfield, No Limits gives readers a glimpse into
the experiences and mindset of a man who faced numerous obstacles with
unwavering confidence and a unique ability to build relationships with
people from every walk of life. These relationships, coupled with the
determination, passion and focus that he cultivated, gave Haritatos
opportunities to build multi-million-dollar businesses, become a successful
pilot, walk the 1,200-mile California Coastal Trail from the US-Mexico
border north to the Oregon border, create a beautiful family and circle of
friends, and achieve almost every other goal he set for himself.

No Limits will both entertain and inspire you. It is full of heart-warming
relationships, drama, intrigue, and achievement, set against a background of
tumultuous change. Woven into the text and highlighted in the appendix, No
Limits
includes Haritatos’ pillars of business and personal success.

If you want to become the architect of your own destiny, regardless of your
circumstances, this book is for you.

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EXCERPT

Foreword

 

My mission is to help people transform their lives to maximize their potential and live their dreams. As an international bestselling author, speaker, trainer, and America’s #1 success coach, I have worked with hundreds of thousands of people over the fifty plus years that I have been doing this work. And too often, I see people let fear, circumstances and what other people think limit them. They have let limits—self-imposed or imposed by others—rule their lives and stop them from achieving their big dreams and creating the life they truly want to live. 

 

Nick Haritatos is not one of those people. He totally embodies the title of his book No Limits. From an early age, he has seen problems as challenges—as opportunities to find solutions rather than obstacles or barriers. That attitude, combined with his passion and curiosity, meant that, when he bought his first business at the age of 16 and became an entrepreneur, he was unstoppable. A few years later, when he met Anne, his late wife, together they were an unstoppable team. Together, they made their dreams come true. They also faced and overcame all kinds of adversity, such as starting over from scratch more than once.

 

Nick’s life has truly been an adventure. I could not stop turning the pages of this book as I read about his life journey across 3 continents, 4 countries, 23 companies, being drafted to fight a war, raising a beautiful family, thousands of soccer games, tens of thousands of hours in the air and walking the 1200-mile California Coastal Trail. 

 

Nick knows what it’s like to be in the thick of trying circumstances. What struck me as I read this book is, no matter what life threw at him, even when the odds were heavily stacked against him, he went for it anyway. Even when others thought he was out of his mind, he went for it. Even when it seemed impossible, he went for it. Nick consistently and repeatedly defied the odds because of his trust in himself, his passion, his determination and his energy.

 

No Limits is the next chapter in the adventure of Nick’s life, and we all get to benefit from it. Not only is No Limits a captivating page-turner that you won’t be able to put down, but, in it, Nick also shares the wisdom he has collected and distilled from a lifetime full of adventures, challenges and successes—wisdom that is so needed in the world today. He has helped so many people throughout his life through his multiple businesses, and now he is helping many more with this book—with both the inspiration from his story plus his many “pillars of wisdom,” so that you, too, can live a life full of adventure and success with no limits. 

  • Jack Canfield, Coauthor of the Chicken Soup for the Soul® series and The Success Principles™: How to Get from Where You Are to Where You Want to Be

About the Author

Nick Haritatos

Nick Haritatos is a successful entrepreneur, soccer player, pilot, and
devoted family man whose life experience has spanned four countries on three
continents. From his humble beginnings in war-torn Greece to southern
Africa, Haritatos began a remarkable journey to success, buying his first
business at sixteen and creating a portfolio of successful companies in
Rhodesia, South Africa, and the United States.

Buffeted by winds of sweeping changes, Nick pledged to make his own
destiny, regardless of any obstacles. He lived a life of adventure set
amidst mud huts and dirt roads in tribal lands in Africa, harrowing days of
the Rhodesian Bush War, numerous board rooms, international trips to over
forty countries, and one-of-a-kind ocean view homes.

His business career stretches across twenty-three companies and over fifty
years in manufacturing, retail, service, and commercial, retail and
residential real estate. With a knack for spotting untapped potential in
businesses and people, Nick treasures his vast network of friends as
intensely as his financial success. He loves to celebrate life with music
and dancing whenever possible.

Early on, Nick developed a unique and flexible lifestyle model that allowed
him to oversee multiple businesses simultaneously while devoting plenty of
time to his wife and children. With his decision to create his own destiny,
Nick maintains control over his life and his future even under challenging
circumstances, when most others followed tradition.  His motto is
“I make events. Events don’t make me.”

An avid athlete, Nick has played and coached soccer for most of his life.
Nick has team members who’ve played soccer with him for nearly twenty
five years in San Diego. As of the writing of this book, he’s played
in more than 2,500 matches, as well as completed several marathons. He plans
to be playing soccer when he is eighty years old and beyond.

Outside of his family, one of his proudest achievements was hiking the
1,200-mile California Coastal Trail.

Today Nick uses his considerable business and life experience to mentor and
inspire a new generation of entrepreneurs and business leaders, when he
isn’t on the soccer field or planning his next walk.

Nick is available to speak to groups interested in business and personal
success. For more information on his speaking and mentoring work, visit his
website at www.nolimitsbynick.com

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